Corporate ID Design Brief, Brand Concepts

Xypress / DataQHD

​Xypress, and its subsidiary DataQHD, requested a brand overhaul, seeking integration of core disciplines in a new visual symbology, preparing the company for its next level of growth & expansion. Under the strategic guidance of the CEO and COO, all concepts were carefully crafted to reflect corporate philosophies and culture. A front-runner theme was chosen and development of a style guide was initiated.

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