Corporate ID Design Brief, Brand Concepts
Xypress / DataQHD
Xypress, and its subsidiary DataQHD, requested a brand overhaul, seeking integration of core disciplines in a new visual symbology, preparing the company for its next level of growth & expansion. Under the strategic guidance of the CEO and COO, all concepts were carefully crafted to reflect corporate philosophies and culture. A front-runner theme was chosen and development of a style guide was initiated.