Social Media, Out-of-Home, Banner Ad, Print
NJ Department of Human Services (ReachNJ.gov)
The voice of New Jersey residents struggling with addiction.
Working with the team at Marketsmith of Northern NJ, a 360° public-service ad campaign launched in early 2020, this campaign brought attention to the ReachNJ.gov helpline available to residents and their loved ones struggling with addiction.
From RFP, storyboarding and stake-holder presentation, through design, execution, and campaign launch, every possible end product was considered, pitched, sketched out and approved. The client watched as the campaign evolved before public reveal via billboards, rail station posters, radio, tv and print ads, web banners and social media posts.